Naitiv helps organizations design, govern, and operate intelligent platforms by embedding AI into architecture, data, and workflows—so transformation is scalable, controlled, and repeatable.
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Enterprises are being pushed to adopt AI faster than their architectures, governance models, and operating structures can support. Most organizations are attempting to layer intelligence onto systems that were never designed to manage autonomous decisioning, dynamic data usage, or continuous model evolution.
This gap between ambition and readiness creates risk, fragmentation, and stalled progress. nAItiv exists to close that gap by addressing AI as an enterprise system—not a collection of disconnected initiatives.
Most consulting models were designed for implementations and milestones, not for systems that learn, adapt, and require continuous oversight. They optimize for delivery completion, not for long-term operability, governance, or accountability.
AI demands a different approach—one that integrates strategy, architecture, and operations into a single, disciplined model. nAItiv was formed to provide that model, led by architects and operators who understand how intelligent platforms must function inside real enterprises.
Naitiv was built to help organizations design and operate intelligent platforms that are scalable, governable, and aligned to industry realities. We work across architecture, data, workflows, and operating models to ensure intelligence is embedded responsibly and sustainably.
Our focus is not on introducing more tools or complexity, but on creating structure—so AI becomes a reliable part of how enterprises run, decide, and evolve.
Naitiv works across strategy, architecture, delivery, and operations to help enterprises embed AI into platforms, workflows, and decision-making in a disciplined, scalable way.
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We help organizations define how intelligence fits into their enterprise architecture—across platforms, data, workflows, and governance. This includes AI-native operating models, architectural guardrails, ownership structures, and platform strategy aligned to business and regulatory realities.
Our work ensures AI initiatives are intentional, governed, and structurally sound before they are scaled.
We connect strategy to execution by unifying portfolio planning, enterprise architecture, and technology operations into a single, coherent system. Through SPM, EA, and ITx, we help leaders prioritize investments, manage tradeoffs, and operate platforms with clarity and control.
This integrated approach enables informed decision-making, operational reliability, and continuous adaptation as enterprise conditions evolve.
We design customer-facing workflows that connect service, operations, and intelligence into a seamless, consistent experience. By embedding AI into routing, decisioning, and resolution, organizations can respond faster, reduce variability, and continuously learn from every interaction.
This work is grounded in real operating environments—not abstract experience models.
We deliver industry-specific solutions for financial services and insurance, designed to meet regulatory, security, and operational requirements from the start. Our accelerators and frameworks reflect how these industries actually operate—not generic horizontal patterns.
Industry context is embedded directly into architecture, workflows, and governance.
Naitiv focuses on industries where operational complexity, regulatory pressure, and scale demand disciplined architecture and governed intelligence—especially as AI becomes embedded in core workflows.
Property and Casualty insurance operates at the intersection of complex data, regulated decision-making, and high-volume operational workflows—spanning underwriting, claims, policy servicing, and customer engagement.
Naitiv brings deep P&C insurance expertise to the design and operation of AI-enabled platforms. We help insurers modernize core processes while maintaining transparency, auditability, and control across the full policy lifecycle. AI is embedded where it adds intelligence—without compromising governance or trust.
BFSI organizations face continuous pressure to modernize while managing risk, compliance, and operational resilience at scale. AI initiatives in this environment must be explainable, secure, and aligned to enterprise governance models.
Naitiv helps BFSI leaders design intelligent platforms that connect data, architecture, and workflows—enabling smarter decisions while preserving regulatory confidence and operational stability.
Retail environments demand speed, consistency, and operational clarity across stores, supply chains, customer engagement, and frontline operations. AI can be transformative—but only when it is tightly integrated into day-to-day workflows and decision-making.
Naitiv works selectively with retail organizations to design intelligent, scalable platforms that improve execution, visibility, and customer experience without introducing unnecessary complexity.
Executive Team
Jon is the co-founder and CEO of Naitiv, an AI-native consultancy built to help enterprises reimagine how work gets done through intelligent, agentic workflows. With more than two decades of experience building and scaling platform-led consulting businesses, Jon has held senior leadership roles across global services and technology ecosystems, including executive leadership at Thirdera (a Cognizant company) and earlier roles at Accenture and IBM.
He is known for building high-performing teams, forging strategic partner ecosystems, and translating emerging technologies—particularly AI and workflow platforms—into real, measurable business outcomes. At Naitiv, Jon leads the company’s vision to blend human expertise with agentic AI to deliver faster, smarter, and more resilient enterprise transformation.
Chris is a pioneering executive leader in the technology sector, currently serving as the Chief Operating Officer at Naitiv, the industry’s first AI-native ServiceNow consultancy. With a career defined by scaling high-growth organizations within the ServiceNow ecosystem, he previously held the role of Senior Vice President of Global Sales & Offerings at Thirdera, where he was instrumental in its rise as a global leader.
Damon’s expertise lies at the intersection of operational excellence and emerging technology, leveraging his extensive background—including leadership roles at Linium and Fruition Partners—to help enterprises navigate the shift toward AI-driven digital transformation. His strategic vision and deep roots in Service Management make him a central figure in defining the next generation of automated, intelligent business workflows.
David is a dynamic sales leader in the technology sector, currently serving as Head of Sales at Naitiv, the industry’s first AI-native ServiceNow consultancy. With a career dedicated to driving growth and transformation within the ServiceNow ecosystem, David brings deep expertise in aligning enterprise needs with cutting-edge digital solutions.
Prior to joining Naitiv, he held senior leadership roles at Thirdera and Evergreen Systems, where he was instrumental in expanding market share and delivering automation strategies that accelerated business outcomes. His experience spans over two decades of guiding organizations through complex modernization initiatives, leveraging ServiceNow to create intelligent workflows and measurable ROI.
David’s strategic vision and consultative approach position him as a trusted advisor to C-level executives navigating the shift toward AI-driven digital transformation. His leadership continues to shape the future of enterprise service management and operational excellence.
Bill has a 25+ year track record of leading businesses and teams through significant transformation through strategy, innovation, technology, and expert execution.
In the past, he has worked for top insurers, while being recognized across the industry as a leader in thought and innovation. Bill has 20 years of leadership experience with Travelers Insurance, where he held leadership roles across Product Management, Operations, and Strategy & Transformation. More recently, Bill has worked as an advisor and consultant focusing on business and technology transformation for a number of large and complex organizations.
Emma serves as Head of Delivery at NAITIV, where she is responsible for scaling delivery capabilities, establishing disciplined execution models, and ensuring clients consistently realize measurable business outcomes. She brings more than 20 years of experience leading complex enterprise programs, building high-performing global teams, and driving delivery excellence across consulting and technology organizations.
Emma is a former CEO and co-founder of Inspira Systems and Lumi Services, where she played a key role in designing delivery frameworks, scaling consulting operations, and supporting organizations through digital and platform transformation initiatives. Her background spans software engineering, program governance, and global operational leadership across regulated and fast-moving environments.
At NAITIV, Emma focuses on aligning delivery strategy with business value, strengthening delivery operations, and fostering a culture of accountability, quality, and client success.
Toan is a former cloud technology founder and digital transformation executive with 20+ years of experience, working with a practitioner’s focus on execution and scale at the intersection of innovation and industry. In 2008, she co‑founded tech‑enabled cloud services firm GlobalOne/CloudSherpas, helping to lead it through rapid growth as the premier cloud solutions advisory firm, to its acquisition by Accenture in 2015, where she continued as a Managing Director in the CloudFirst Financial Services Digital Practice. Toan later served as a U.S-based investing partner for a North American fund, overseeing SaaS investments in B2B software, fintech, payments, and cybersecurity.
Today, as a part of Momentum Partners, a team of operator-investors working with banks and fund sponsors, Toan leads investment thesis development and execution in high-growth sectors such as applied AI, data analytics, and verticalized platforms, focusing on company vision, corporate development, and channel partnerships. She has deep board experience, having served on multiple private and public boards, including a super‑regional bank and a NASDAQ‑listed fintech and brings founder DNA, executive operating depth, and governance experience.
Matt is a senior technology executive and currently serves as Chief Growth Officer at Naitiv, the industry’s first AI-native ServiceNow consultancy. At Naitiv, Matt leads the firm’s growth strategy, shaping how AI-native capabilities are translated into scalable offerings, differentiated go-to-market motions, and repeatable value for enterprise clients. Naitiv was created to move beyond traditional consulting models, embedding AI directly into how work is designed, governed, and delivered, and positioning itself as an industry-intelligent partner for organizations navigating modernization at scale.
Matt brings more than two decades of executive leadership experience across the ServiceNow ecosystem and enterprise technology landscape. A three-time co-founder of technology companies, he has also held senior leadership roles at firms including Thirdera and Evergreen Systems, where he helped drive growth by building and scaling consulting practices aligned to market demand. Throughout his career, Matt has been known for connecting strategy, execution, and commercialization—an approach he now brings to Naitiv as the firm defines its next phase of growth in an AI-driven market.
